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Dadong insists on starting early and getting ready for the new year

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Dadong insists on starting early and getting ready for the new year


Dadong is an old brand towel household goods manufacturer who is brave in innovation and diligent in practice. In 2014, the towel industry encountered unprecedented difficulties and challenges. With the scientific decision-making of the leadership and the pragmatic spirit of running the enterprise in good faith, Dadong's sales figures are still gratifying. The export of "DD" and the independent brands of "Eisen upxon" and "Duhao douut" in the physical channels have made a good reputation among the peers.

On December 19, the author saw in the office of Nantong Dadong Co., Ltd. that the written opinions and suggestions on the production and operation management of the company in 2015 from representatives of trade union members were being collected. On the desk of the general manager of the company, we can see that the draft economic work strategic plan of the company in 2015 has entered the second draft. At the beginning of December 2014, the company issued a notice requiring all deputy general managers and department managers to conduct a comprehensive inventory of the work in 2014 and put forward the work planning ideas for 2015. The company calls on the representatives of trade union members to listen to and collect opinions and suggestions on the work of next year among the surrounding employees. In late December, the general manager's office will submit the 2015 work plan of the general manager's office to the trade union member's Congress for deliberation. Through two rounds of discussion and demonstration from bottom to top and then from top to bottom, we can unify the will of all employees and create a new situation of new year's work.

Dadong is soberly aware that the impact of the world financial crisis and the European debt crisis has not subsided, and the economy of the western developed countries has been recovering slowly, and the consumption has been in the doldrums. Domestic production costs remain high, textile and clothing industry is constantly migrating to the mainland and Southeast Asia. Towel buyers in the world have turned their attention to Southeast Asia. In particular, the amount of towels purchased by Japan, the main market of Dadong, in China is shrinking year by year. Similar enterprises at home and abroad are increasingly threatening and eating into Dadong towel market. Dadong's advantages in the past are weakening and the competition is more fierce. In order to meet the new year, Dadong company insists on early investigation, early analysis and early deployment.

In 2015, Dadong's innovation Objective: to declare 4 new product development achievements, including 2 provincial-level high-tech products and national patents, and 2 provincial-level new product appraisal.

In terms of market construction, Dadong has been searching for overseas strategic partners, extending its own brand to high-end department stores in Southeast Asia such as Singapore, Bangkok, etc., and moving the market frontier to Japan, Shanghai shangrou Home Textile Co., Ltd. was registered and established in Shanghai. It is specialized in the sales of its own brand in China, and further cooperates in film and television media to give full play to the brand effect of the company's DD brand. And expand the cooperation with domestic and well-known home textile brand manufacturers and brand stores, add sales channels of Auchan and metro, and further consolidate the surrounding cooperative processing base.

In terms of production support, Dadong is trying to establish a real sense of product refinement production line, establish a high-end towel products base, and improve the differentiated production capacity to meet the high-end demand. They have strengthened the rapid response mechanism of large-scale sales and small-scale production, further experienced the Dadong characteristics of "small batch, multi variety, high-quality and fast delivery", and accelerated the innovation drive of new materials, new processes and new products, so as to produce more new products leading fashion. The company added two special workshops for digital printing and chenille products. By improving the level of internal management, reducing costs and reducing consumption, it provides more relaxed conditions for market pricing, which not only makes Dadong towel have the advantages of quality and function, but also has the advantages of low price and high quality.

Dadong actively adopts the method of "going out and inviting in" to further broaden the employees' vision. Strengthen the cooperation with scientific research institutes, strengthen the strategic cooperation with international chemical dye enterprises, aim at the world's leading edge of towel technology, take the road of differentiated operation, do the list that other enterprises dare not do not dare to accept, and connect the towel post processing skills with home textile bedding, clothing accessories, playthings, etc., so as to enhance the added value of towel and attract different styles The eyeball of region and different consumer groups.